Last week we talked about updating your website with new
content so it works better in searches and makes visitors want
to stick around. Here are more suggestions for updating website content.
If you’re like most people, the sight of a blank paper or screen gives you sweaty palms and a rapid heart rate. And, writing about yourself or your business puts panic into really high gear. But, I’m willing to bet a month’s hosting that you are literally SURROUNDED by website content that you haven’t thought of yet. So, no worries. The writing is already done.
Look at your printed stuff:
your brochures. Is all the stuff from your brochures and sell sheets on your site? You probably spent a long time writing that stuff, (or paid someone) so put it to good use.
your ads. Do you have ads running in newspapers or magazines? How about the phone book? Are you advertising for new staff? I am honestly amazed when I see ads in the paper for hiring new employees and there’s not a WORD about employment on the company site. You can be absolutely certain that the first thing job seekers do is jump online to check you out.
your list of products or services. You may be advertising tires, but do your customers know you do oil changes? How many times have you heard “I didn’t know you did that!”? Then they admit they’ve been going to your competition for that service. Yipes.
your employee list. Well? You’ve probably got some interesting, talented or skilled people hanging around your business (you wouldn’t hire them if they weren’t) and they may have interesting back stories. There are also lots of reasons people are qualified . . . do your customers know the unique qualifications of you and your staff?
articles. Many of the businesses I visit have a wall dedicated to framed articles about them that have appeared in newspapers and magazines. Are yours on your site? Even better, create a link to the online version of articles! Links are SOOO easy to create.
Here’s a great example: I get newsletters every week from all the Chambers of Commerce to which BeeLine belongs. Every issue features news items about members. If it’s about YOUR business, put it on your website! What are you waiting for? It’s as easy as sending us an email: “Will you post the Chamber article on our site? Put it on the front page and call it ‘Grand Opening’”.
testimonials. Your customers say nice things about you, don’t they? Testimonials are one of the most powerful convincers of all time. People truly believe what other people say. So, put some of those comments on your website! And, add more as they come in. If they come by email, hit Forward and send them to us. It takes a second and it’s SO effective
And, what about photos? So, you went to a trade show and someone snapped your mug while you were in the booth. Did they email it to you? Then forward it and we’ll get it posted. Or, you got a new sign for your building. Snap a picture for your website. Now. Before it gets old.
Remember, Google and the other search engines love new content. Your site will rank higher in searches and remain more appealing to your customers if there’s fresh stuff to see. So, grab all that new content and let’s get it online.
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CHRISTMAS!! Even though temps are still in the 80’s and the grass is green, Christmas is coming up fast! Catch those shoppers before they go off to a distant mall and spend all their money!!
~ Barb Emerson, BeeLine Design - www.BeeLineDesign.com
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