Google LOVES new stuff

Dusty old websites that haven’t been updated in awhile tend to sink to the bottom of search results. But, sites that contain new, fresh, interesting content will climb. And, it’s SO easy to change up the content, I always wonder why people don’t do it more often.

Google LOVES new website content. In fact, all the search engines love new content so much that when they see something’s changed, they push your site higher on the search results pages. This means your site is more likely to be found by people who are looking for your stuff. They click through to your site, find the new stuff that wasn’t there last time and are MUCH more likely to stick around to see what else you’ve got to offer.

So, how do you add new stuff? Email us! A quick email only takes seconds:

-  we changed our hours

-  could you add a map?

-  we got a new employee

-  our address changed

-  widgets are on sale this week

-  opened a new store

-  etc. etc. etc.

I see new ads in the local newspapers every week. I see big, expensive ads in slick magazines. When new phone books come out, YIPES! There’s new stuff about your business. It amazes me that business owners don’t think about their websites! You’ve already got the content ready to publish! Just send it to us and we’ll make sure ALL your customers can find it!

Google LOVES updates and so do your customers. They'll appreciate seeing fresh content on your site.

You've GOT to be kidding!

One of our customers forwarded this email to me. --begin email Dear President&CEO, We are an organization specified at dealing with domain name dispute and registration in Asia. We have something important on intellectual property right need to confirm with your company. On August 7, 2010, we received an application formally, one company named "Tasora Holding Ltd" applied for the Brand keyword "acme company" and some domain names with our organization.

After checking, we found your company is the original trademark owner. If the company's action haven't been authorized by your company, so their behavior will conflict with your interests. In order to deal with the matter better, please contact us ASAP. In addition, we hereby affirm that our time limit is 7 workdays. if your company files no reply within the time limit, we will unconditionally approve the application submitted by "Tasora Holding Ltd". Best Regards, Mr. Yadayada (name has been changed to protect this person who probably doesn't exist anyway.) --end quote Your first clue that it's a scam? Read it. Although we all make typos and our emails are often riddled with grammatical errors, (I'm guilty as charged) any legitimate company could hire someone to at least do a cursory read-through before sending a message that makes no sense. Secondly, if you manage your own domain name(s), then you should have VERY NECESSARY information about each name(s) that you own. You should know - where they are registered and the web address of the registrar (like www.BeeLineDomains.com) - the user name and password to the log in to the website where they're registered - when they were originally purchased - and most importantly, when they expire or come up for renewal If you don't know this information, then you may have it stuffed into a file. If you don't know which file it's stuffed in, then go through your files right now and get all the info you need. Test the login to be sure it works. Check the expiration date to be sure it's not expiring soon. If your domain name expires, your site goes offline! And, in many cases, your email goes with it. Yipes. Every day we become more dependent upon our email and website to conduct business. If you don't manage your name, then you've probably opted to use BeeLine's domain management services, which is smart. This means that you hit "forward" on any of these types of weird emails and forget about it, while letting us decide whether it's real or not. The customer who received this scammy email has a couple of successful businesses where he works every day. He knows that during the time when he's sitting at his desk messing around with domain name worries, he's not being productive at his own business. So, he trusts us to manage website woes for him. BeeLine handles domain name issues for lots of companies, whether or not we build or host their sites. Are you on shaky ground when it comes to your company's domain names? Just want to make sure your domain is healthy? Let us help you untangle domain name issues. 262.767.8887

~ Barb Emerson,  BeeLine Design - www.BeeLineDesign.com

Work faster, better, happier!

This is Mike. Mike has been in business for a long time and wasn’t aware that there was a more efficient way to run things at the office, at home and on his website. “I would hover around Amanda’s desk while she was on the phone to find out what time my appointments were.”


Amanda, the office manager, didn’t know how to send BeeLine the updates for their website, so the site got outdated. “We weren't showing our latest products on our website, so we were losing business.” Mike had separate emails for home and office and couldn’t access them both at once. Business was great, but they were wasting time trying to communicate with each other, with their customers and to keep their site up to date.

Last Thursday, Mike and I got on the phone together. Within an hour, we had him plugged into a system where he could access his email and calendar from the office, at home and on the road. Amanda and the rest of his staff can see his calendar and add appointments.

Then I got on the phone with Amanda and we installed a program on her computer that quickly organizes their hundreds of photos. We set up an online photo album where they can easily upload photos for us to put on their website. They can write comments on the pictures letting us know exactly how to use the pics on their site, and give detailed descriptions of the products they represent. BeeLine’s designers access the photos, then optimize them to make sure they load quickly and look stunning on the site.

Here’s what Mike had to say:

“Thanks for all of your help. I am already using my calendar and new email. You helped me to have more time to enjoy life.
You not only run a very professional business, you are a great friend.”


Did you know that BeeLine can help make life easier for you? There's no software to buy. Just a better way to get things done. In fact, if you're a BeeLine-hosted customer, these products may already be in place. Let us show you how to use them! Send me an email right now: bee@BeeLineDesign.com.
Or give me a buzz: 262.767.8887

We want to help your business thrive!

How can I get my site to the top of Google searches (take 2)?

"When we google our keywords our website does not show up-all the other [retailers] in town are listed but not our company what should we do?"

This is a real email from a real customer. It's the most-asked question in the Web World, so let's get the right answer. The MOST IMPORTANT item in getting Google to notice your site is....

Content: A very well-written website that clearly tells customers what you do is most successful in Google searches. Let me say that a different way: Content is King. The text content on your website is hands-down the most important factor in pushing your site to the top of the search results.

There are other factors that affect your Search Engine Rank, but this is the one that you should look at right now. If your site is languishing on page 5 of the searches, start re-writing and we will gladly add your new text to your site.

Don't like writing? Well, we love it. It's what we do. And, we've made sites EXTREMELY SUCCESSFUL by writing great content. Pick up the phone right now: 262.767.8887.

How much socializing can you do in a day?

Whoa! Is social media eating your day? I've talked to people whose Facebook, Twitter and Linked-In associations have nearly obliterated their time for productive work...

And, I've talked to others who swear their socializing has brought them more business...

What's your take? Is Facebook a help or a hindrance?

Don't Worry. Bee Happy. And we mean it.

Whoa! This morning I got a frantic phone message from a customer who hosts with BeeLine. We also manage this customer's domain name. (Their dot com.) We'd sent her a notification of domain name renewal and she'd misplaced it, so it didn't get paid. She was terribly worried that her domain name would expire and her Web site would go away entirely.

No worries!
If BeeLine is managing your domain name -- which we do for most of our customers -- you never need to worry about the domain expiring. We take expirations very, very seriously. Because if your domain expires, your Web site goes away.

So, we have a system in place that's nearly foolproof:

- When your domain comes up for renewal, we notify you well in advance of expiration dates...usually about two months in advance. Just in case you decide to take a trip to Tahiti for a month without your laptop and cellphone.

- Then, as an added safety net, we automatically renew the name for another year, no matter what.
Let me say that again: Your domain name is set to renew AUTOMATICALLY whether you've paid the fee or not. We know that your domain name is crucial to keeping your site online... and therefore to the process of running your business. So in essence, your domain name doesn't expire unless we haven't heard from you in over a year.

Why do we renew domain names at our own expense? Because we're nice. And, because we know how hectic your life is. We know that running a business and taking care of employees and products and customers can be more than a full time job. We feel it's our job to take all the worry out of your online life while you get on with your offline life.

Do we sometimes get stuck paying for a domain name we can't use? Of course we do. But, we'd rather risk that expense than have our customers' Web sites go offline. Every day that passes more people are looking online for products and services. This means that your Web site becomes more crucial to running your business successfully. . . and your success is ours, too.

So, we mean it when we say Don't Worry. Bee happy.

Are you tossing $100 in the trash?

Many businesses have received a coupon from Google in the mail (the postal mail, that is) worth $100. Most people don't know what to do with the coupon, so lots of people  have been throwing them away.

If you do have one of those coupons and you haven't thrown it away yet, give us a buzz. 262.767.8887. It really is worth a hundred bucks! And, it's an excellent way to push your Web site to a better position in the search results. In other words, using your FREE $100 for some online advertising could ultimately result in more people visiting your Web site.... and finding out what you offer ....and then buying the things you offer.... which is how you make your money!

The Short Story: Google's $100 coupon = money in your pocket.

Don't throw it away. Give us a buzz: 262.767.8887 or email or comment on this posting!

PS: We never lie. There is never a guarantee that your site will be ranked higher in search results. And, if anyone says anything resembling the word "guarantee" when talking about Google rankings, they're not telling the whole truth. Your rank depends on lots of things, including

• your competition


• how savvy they are about online marketing


• your location


• and most of all the quality of your site. It needs to have a great structure, lots of keywords, links and informative content (among other things)